Infrastructure

If you’re building an L1 or L2 solution, you require a more sophisticated marketing approach where the focus is more on quality rather than quantity and hype. You’re running a marathon and not a sprint, if you can translate this into strong community building, you will succeed. Let us break down how:

Don’t reinvent the wheel, look at competitors and study their community. See what kind of posts are receiving more engagement than others and make notes. Start scraping your competitor’s audience or look at other “infrastructure L1 / L2 projects if you have no competitors (highly doubt it). Create a database of their user base and hold it on the side, for now, this will play a vital role later on.

The next step, based on the posts you saw from competitors that received more engagement, start preparing a content wheel. The following topics are most of the time part of it: educational content, contests, technical quests, Twitter spaces, infographics, and industry facts.

Start posting your content and connect to contests and social proof. Give newcomers incentives to invite other people, for example, run various giveaways in the build, in order to win they need to introduce 3 new friends, and further apply various growth hack techniques to stimulate the growth of the community. Once your community starts to gain traction, make sure to organize various community events. This contains weekly AMAs and more.

After a month you should have grown to over 20.000 followers on Twitter and start publishing various social proofs, from articles to indepth interviews. Get your Twitter page verified with a blue check mark and start collaborating with other projects.

Over time, when the community is growing steadily, you can look into organizing physical events or attending conferences and getting on panels. Often times L1 / L2 projects are B2B driven services, hence why panels and cross collabs are very valuable. Other things you can consider are organizing hackathons and other “geeky” driven events.

For a full in-depth approach, feel free to reach out to our team of experts for a free consultation session.